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FOR IMMEDIATE RELEASE
Contact: Megan Welsh
Manager of Dodge City CVB
Dodge City CVB Unveils New ’Be Your West’ Logo, Rebranding the City’s Tourism
DODGE CITY, Kan., July 13 – The Dodge City Convention & Visitors Bureau has unveiled a new logo. The updated logo will boost momentum in the beginning of the 2020 decade for the CVB and Dodge City tourism. "We wanted to appeal to a new generation of visitors to Dodge City without losing the Wild West history that has made us an attractive destination," said Megan Welsh, manager at Dodge City CVB. As part of the project, an addendum for the addition of City Brand Standards was also approved to create a more cohesive brand for the entire municipality while allowing for a more elaborate sub-brand for the CVB to promote entertainment and tourism.
The logo project began in December 2019, prior to the COVID-19 pandemic which halted the tourism industry in late March of this year. Funds for the project were allocated through the City Transient Guest Tax, which City Manager Nick Hernandez commented, "We are conscious to act responsibly with taxpayer funds, as it is important to consolidate our branding for long-term residents, businesses, and economic development opportunities that are presented to the city of Dodge City beyond tourism." The new Dodge City CVB Logo is an update driven by customer feedback and is part of Dodge City’s commitment to protect and progress the Dodge City brand for future generations.
The new ’Be Your West’ theme and design was created by branding firm, A|D Creative Group and will become an icon for Dodge City, supporting the CVB and the municipality. According to Assistant City Manager Melissa McCoy, Dodge City now has a unified identity to reflect its regional leadership position, unify its range of services, and take the city into the future. She said, "The new identity will deliver more impact, strength, flexibility and reduce confusion as to who is delivering services. It will build greater long-term identification and align with promoting a destination location for visitors and future businesses."
The updated branding creates a unified look for the municipality, businesses, residents and visitors that will be more comprehensive and cost-effective. City Manager Hernandez confidently stated, "By speaking with one voice, under one brand, we will present a united front with all of our individual programs contributing to Dodge City’s reputation for excellence in leadership, innovation and community service."
Founded in 1872, Dodge City was positioned to provide protection for travelers on the Santa Fe trail. After the rail line arrived, it became the main hub for the cattle trade. Dodge City was quickly cemented into history books with famed lawmen, Wyatt Earp and Bat Masterson, and dentist and gunfighter, Doc Holiday. Still a cowtown today, Dodge City is home to Cargill and National Beef, processing about 11,000 head of cattle every day, employing the largest labor force of its kind in the country. Dodge City is proud to be a minority/majority community with a population that is 62% Hispanic/Latino. Learn more at http://www.visitdodgecity.org/.